Tradecraft Analytics

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The Work

Tradecraft Analytics offers the operational and analytical expertise to help biopharmaceutical companies tackle complex commercial opportunities.

About

We solve complex patient data problems in order to enable biopharmaceutical companies to connect the right patients with the innovative treatments that will most benefit them.

CAPABILITIES

We pride ourselves in working from a large toolbox of solutions. Let us find one for you.

Patient Data Strategy

Identify the assets and solutions needed to support the business and how they should be leveraged to answer critical questions and assess performance.

Patient Mapping & Modeling

Map the prevalence and incidence of your target patient population and model its impact on the market to illustrate areas of opportunity and risk.

Patient Journey Development

Understand the how and why behind the treatment decisions for your target patient population.

Patient Type Analysis

Determine which patient population is ideal for your product and how successful you have been reaching these patients.

Gap Analysis

What questions have you struggled answering? What do you need to know and how do you fill the gap?

Opportunity Analysis

Uncover the needs of your target market and determine where the opportunity is greatest.

Insight Analytics

Analytical Capabilities geared towards the needs of today’s specialty products and markets.

Commercial Operations Strategy

Strategies and solutions for tackling complex commercial operations problems in specialty markets.

VALUES

Determination

When faced with a challenge, we persevere until we reach a solution. We thrive on helping our clients overcome obstacles to reaching those who will benefit most from their products.

Patient Focus

We consistently maintain the focus on the patient, keeping in mind that all efforts are undertaken with the end goal of improving patient outcomes.

Flexibility

Flexibility is key to our success. If one approach doesn’t work, we think through various resources and alternatives that might meet the needs of each specific challenge.

Respect

We recognize the uniqueness of each client and launch and respect the need to tailor a customized solution to match the situation.

Creativity

While we might not have an immediate solution, we think with creativity as we approach the specific data problem and its potential impact on our clients and ultimately on patients.

Humility

We operate with humility. We know what we don’t know—and we know whom to call with the specific skills and expertise to solve a client’s unique challenge.

Integrity

We are committed to integrity in how we convey to our clients the level of complexity of their challenge as well as the positive and negative ramifications that the data presents.

What we know

Stay up to date on industry trends and new happenings at Tradecraft Analytics.

November 23
When the Rx is Not Enough

Which makes sense.  Pharmaceutical companies stay in business and are able to innovate because HCPs prescribe their products to patients who need them.  The Rx pays the bills.  Therefore, Rx data has been the foundation on which pharmaceutical commercial planning was built.  Mega-brands like NEXIUM and LIPITOR were able to take advantage of large chronic disease states that effected millions of patients.  Their manufactures understood their markets incredibly well, differentiation was clear and the success that followed their launches fueled future product development and commercialization in other therapeutic areas such as oncology and diabetes.  And every step of the way the available Rx data informed them.  Where they were successful, where they struggled, which tactics worked and how many resources…

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Contact Us

We believe that the strength of our business lies in our relationships. Let’s talk.